Segments
A dynamic audience builder that allows teams to create player segments using flexible criteria, conditions, and condition grouping.
Segment Static
Creation of fixed player audiences by uploading CSV files.
Templates
Internal and external templates for marketing and transactional communications. Supported channels include Email, SMS, internal messages, WhatsApp, and Flash Call.
Event Processor
A visual builder for automated customer journeys triggered by player actions and system events, such as registration, betting activity, profile updates, and more. Journeys can include conditions, delays, message delivery, bonus rewards, probability-based branching, and interval-based checks.
Campaigns
One-time and scheduled campaigns targeting selected player segments. Teams can choose communication channels and templates, attach bonuses, exclude self-excluded players, and send campaigns separately to test users before launch.
Bonuses
A multi-step configuration module for deposit and no-deposit bonuses, free bets, free spins, reload offers, and bundled promotions. Configuration options include validity periods, localization, currencies, countries, and excluded payment methods.
Bonus Settings
Global configuration for sportsbook and casino cashback restrictions, as well as bonus tag management.
Promocodes
Promo code management with configurable target audiences, validity periods, usage limits, tags, geographic restrictions, and combinations of multiple bonuses within a single offer.
Promotions
End-to-end management of promotional campaigns, including display priority, categories, publication and campaign dates, banners, and localized descriptions across multiple languages.
Tournaments
A multi-step tournament builder, including support for Spin Rally. Features include multilingual content, images, currency configuration, and complete tournament lifecycle management—from publication and launch through completion and archiving.
CRM Settings
Centralized configuration of communication providers, channels, message types, short links, country availability, and default providers. The module also includes low-balance bonus settings and a comprehensive audit log.
